The Benefits To Brands Of Using Live Streaming from Forbes Magazine
Streaming content in the online world isn’t a new concept, as you can find it in many industries, from entertainment to education and so on. Big brands such as GE, Nestle and Doritos (among others) are using it to their advantage.
Not long ago in these hallowed halls I wrote about Periscope and how you can brands can use it for streaming content in a mobile environment. Kim Garst writes that "sharing live video broadcasts can help you connect with your prospects and community in a whole new way, making your brand more real, more relatable and more accessible."
Here's some benefits brands of all sizes are seeing via the use of live streaming.
Maybe the best thing about live streaming is the fact that you can make your audience larger simply by streaming meaningful content in the online world. Doing so is a good idea, because the larger your audience is, the more chances you get for converting those persons into paid customers, and the results will definitely show in the long run. Yes I realize that is extremely obvious but oftentimes as we know the obvious is overlooked.
Better brand exposure
It’s not all about showing your brand to potential customers, but with live streaming you can educate people about your company and the brand you offer as well. This manages to bring in front some amazing opportunities, and that on its own can be very rewarding to say the least. It allows you to promote your company unlike never before, with an outcome that will be much appreciated.
According to Richard Weaver, Principal at Weaver Injury Law Firm, “Branding yourself with a logo and a few articles is a good idea, but people want to see something more from you, and this is where live streams can help. They offer rich, tangible content that’s highly desirable and a lot of fun to peruse, not to mention very informative."
A sense of urgency
With live streaming you basically urge people to check this “limited-time offer” and actually convert into paid customers. For those old enough to remember the rock band Foreigner, one of their biggest hits was a song called Urgent. Part of the lyrics go something like this.
Make it fast, make it urgent.
Do it quick, do it urgent.
Gotta rush, make it urgent.
Get the point?
Unlike other types of interaction with your user base, live streaming can be as long as you want, as personal as you want and so on. If you want any restrictions, you will be the only one imposing them so just check them out this great marketing opportunity, it will be well worth your time.
Better interaction with the customers
This branding and marketing method is not only great because it allows you to reach people, but you can also interact with them on the spot. It makes interaction seamless, fun and you can generate lots of leads this way. Live streaming is a way for great brands to show the great people behind them. All of that while focusing on generating plenty of conversions as well, so you should totally give this a shot as you will like the results a lot.
Live streaming is a great marketing mechanic if you want to focus on branding in the online world, it all comes down to the amount of time you want to invest and the overall results that you want to achieve. One thing is certain, with branding come great opportunities and thus it’s a very good idea to further brand your company via live streaming, it will be well worth it.
@steveolenski is a writer who drinks too much coffee and knows a thing or two about marketing.